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Hospitality Day

  • Pavillion on the Lake 9315 Pismo Avenue Atascadero, CA, 93422 United States (map)

Wine Speak Hospitality Day: Setting the Stage for Success

After opening with three days of wine-intensive experiences, Wine Speak Paso Robles will turn its attention to the hospitality industry on January 10, offering four distinct seminars aimed at helping local wineries, restaurants and hotels elevate their customer service. 

“We have secured some of the best experts in the business to lead our Hospitality Day,” said Amanda Wittstrom-Higgins, Ancient Peaks Winery’s VP of operations who co-founded Wine Speak with master sommelier Chuck Furuya. “These experts will impart tangible examples and skills that attendees can implement right away to raise their hospitality game.”

 Wine Speak is a trade-focused event led by an all-star cast of master sommeliers, winemakers and hospitality professionals. Wittstrom-Higgins noted that Hospitality Day is an extension of Wine Speak’s mission to promote purposeful camaraderie, sharing and education.   

“If the Central Coast is going to compete with other leading wine destinations, it begins with providing a first-class hospitality experience across our region,” she said. “Hospitality Day is all about helping businesses benefit from being a part of this movement.”


9:00am - 10:15am Deductive Tasting Skills and Interactive Discussion 

Three legendary master sommeliers will lead a lively, interactive “cause and effect” seminar on wine service. Guests will blind taste four wines from around the world, led by master Fred Dame M.S., Daou Winery & Vineyards; Nunzio Alioto M.S., and Chuck Furuya M.S., DK Restaurants.


Nunzio Alioto, MS


DK Restaurants & Wine Speak Paso Robles


Fred Dame, MS

Daou Winery & Vineyards

10:30am - 11:15am Winning Winery Hospitality

Wine Speak co-founder and master sommelier Chuck Furuya Chuck will discuss why hospitality and the guest experience is so critical in winning lifelong customers. Furuya is a leading restaurateur who has traveled the world searching for special wines and interesting vineyards, and his experience will shine in this illuminating seminar.

12:30 pm- 1:45pm Enhancing the Customer Experience –Design, Digital, Feel & Flow

Featuring experts Amber Karson, co owner of Karson Butler Events who is a highly decorated event designer and famed photographer Cameron Ingalls, owner and CEO of the Wedding Standard and Acacia Productions and Cameron Ingalls Photography.  

They will share the importance designing the ultimate guest experience from start to finish.  Touch points include: imagery, marketing, tasting room experience, wine club events, and story telling.  They will provide tangible skills for elevating your customer's journey with your brand regardless of your organization's style, budget or physical space.


Amber Karson

1:45pm - 2:30pm Networking Rose Break


2:30pm - 4:00pm Aloha Spirit & Branding 

With a focus on exceptional customer service, this seminar will provide insights into the award-winning hospitality culture that has made Hawaiian Airlines the leading choice for leisure travelers coming to Hawaii. Alisa Onishi, Director of Brand Management at Hawaiian Airlines, will share what makes Hawaiian Airlines unique; how they have overcome challenges and changes; and how they have remained true to their brand and philosophy.


Alisa Onishi

Ticket Price: $150

Earlier Event: January 9
BYOB Casual Dinner "Taste of the World"